Founder, Roti Kirai Delights · Partner, Deen Central · Fractional Marketing Manager, AtTartil QI · Partner, Co-founder & Co-host, The Golden Nuggets Podcast · Member, IMDA Malay Programme Advisory Committee (from 1 Aug 2026)
Building websites since
May 2013
Known for
Websites, SEO and AI search visibility, marketing funnels, and CRM and follow-up systems for service businesses
Education
Bachelor of Commerce in Business Management and Marketing, Murdoch University (2011–2014) · Advanced Certification in Web Development, Web/Multimedia Management and Webmaster, Lithan Academy (2017–2018) · Diploma in Information Technology (Games Development), Singapore Polytechnic (2006–2009)
Back at Murdoch University, where he earned his Bachelor of Commerce.On stage at his Murdoch University degree convocation.
Bio
Nazreen Daud is a Singapore-based website consultant and digital strategist. He is the Founder and Managing Director of Roquepress, a Malay-owned marketing agency in Singapore for websites, SEO and AI search visibility, and the founder of Mulacan, an all-in-one CRM and marketing automation platform for service businesses.
Nazreen began his career in the banking industry before moving into marketing agencies. He upskilled into web development, then marketing, from direct-response copywriting to SEO. He started building websites as a freelancer in May 2013, became Managing Director of Roquepress in 2017, and registered Roquepress Pte. Ltd. in 2019. Today he describes his role at Roquepress as "chief of everything".
One of the first photos from when he started his own laptop-based career.
His work covers web design and development, SEO, AI search visibility, marketing funnels, web applications, CRM implementation and AI automation. He works mainly with founders and owners of established service businesses, and also partners with marketing teams as an external web and SEO consultant. He works with clients in Singapore, Australia, New Zealand, Malaysia and Indonesia, and has had clients in Jordan and the UAE.
He founded Mulacan in 2022 and Roti Kirai Delights in December 2018 (registered in 2021). He is a partner in Deen Central, the fractional marketing manager for AtTartil QI, and a partner, co-founder and co-host of The Golden Nuggets Podcast since 2023. From 1 August 2026 he serves on the IMDA Malay Programme Advisory Committee (MPAC).
In my own words
I'm a Malay web consultant and marketer based in Singapore, and I run Roquepress, a Malay-owned marketing agency here. I'm a father of two boys who are growing up fast, and a husband who always wants to make my wife happy.
When I was younger, I skateboarded. Every new trick landed felt like a new achievement, and that's where I learned to push beyond my boundaries. In school, I was the concert band's drum major, carrying the mace. That was my first lesson in leadership: guiding the band through discipline and SOP, learning by doing and taking initiative.
I still work that way. I've built websites since 2013, and I want to leave behind businesses that last.
My very first Vespa came after an accident. When I fell on the road, the first thing I thought was, "Which colour should I choose?" Iron Man came straight to mind, so my first Vespa was painted gold, Iron Man-inspired. Then came a classic Vespa Super 150, which I owned for several years. It gave me quite a few problems, but I loved riding it. I took it to roadshows and events, and even rode it all the way up to Malacca. I also owned a heavily modified Vespa PX 200, with 12-inch SIP rims and a Quattrini piston kit. I'm crazy about Vespas.
My first Vespa, Iron Man gold.With the Super 150, in front of the legendary Sim Lim flats (since demolished).
I'm a die-hard Arsenal fan. I love anything red and white, I've visited London a few times, and I'm proud to support the 2026 English champions.
My very first visit to the Emirates Stadium, London.
Business mantra
“Old ways won't open new doors.”
Nazreen Daud
Career timeline
Year
Milestone
2006–2009
Diploma in Information Technology (Games Development), Singapore Polytechnic
Early career
Banking industry, then several marketing agencies
2011–2014
Bachelor of Commerce in Business Management and Marketing, Murdoch University
May 2013
Starts building websites as a freelancer
2016–2017
Certificates: Object Oriented PHP (Treehouse), The Complete WordPress Website Business Course, Running a Web Design Business (Lynda.com)
2017
Becomes Managing Director, Roquepress
2017–2018
Advanced Certification in Web Development, Web/Multimedia Management and Webmaster, Lithan Academy
Dec 2018
Starts Roti Kirai Delights
Feb 2019
Registers Roquepress Pte. Ltd.
2019
Launches Digital Sales Machine (DSM), his landing-page product
Jul 2019
Certified Digital Business Consultant (Agency Mavericks)
From Roquepress's Marina One office days, 2019.
2021
Roti Kirai Delights officially registered
2022
Founds Mulacan
2023
Co-founds The Golden Nuggets Podcast as partner and co-host
2026
Takes part in The Business Show 2026 with The Golden Nuggets Podcast
1 Aug 2026
Appointed to the IMDA Malay Programme Advisory Committee (MPAC)
Sep 2026
Google Gemini Certified Educator (Google for Education)
What he does
Website design and development
SEO and AI search visibility (GEO/AEO)
Marketing funnels and conversion optimisation
Web application development
CRM implementation and automation
AI automation and workflow engineering
Content strategy and authority building
Fractional CMO-as-a-Service
Website maintenance and support
Every project starts with 1–5 discovery calls to set scope, deliverables, expectations and budget. He then handles research, copywriting, design and development; clients review before launch, with revisions included, and post-launch support follows.
Brands he has worked with: Bandai Namco, Manulife, Trust Bank, Paula's Choice, Ricoh, SIM Global Education, NEXUS International School, Shell, Charles & Keith.
Case study: Roti Kirai Delights. His own food business has ranked #1 in Singapore for "roti kirai sg" for about eight years. It runs with near-zero social media, because its leads come from Google.
Projects for clients and his own ventures:
Mulacan SaaS – all-in-one marketing platform (campaigns, automations and analytics in one dashboard).
Roti Kirai Delights Ordering App – online ordering with real-time availability, WhatsApp confirmation and automated scheduling.
AtTartil Quranic Institute Booking System – booking free Quran recitation slots with certified teachers based on live availability.
Mas Services Qurban Fulfilment System – Qurban purchase and fulfilment, from WhatsApp purchases to certificate generation.
Digital Sales Machine (DSM) – his landing-page product, powering hundreds of client landing pages since 2019.
Search 'Everywhere' Optimisation – SEO combined with GEO and AEO across Google, Bing, AI and voice answers.
Recognition and community
Roquepress listed among the Top UI/UX Design Agencies in Singapore (DesignRush).
Roquepress listed among the Top 16 ecommerce web design agencies in Singapore (RevenueBase).
Roquepress is an official Google Partner.
Appointed to the IMDA Malay Programme Advisory Committee (MPAC), with effect from 1 August 2026.
Multiple workshops with Mendaki as a Media & Creative Professional Networks volunteer.
Took part in The Business Show 2026 with The Golden Nuggets Podcast.
What people say
"Nazreen from Roquepress isn't just another guy doing landing pages, strategy, funnels, and SEO — he's the secret weapon you want if you're serious about real growth. 🚀 Even though we're technically in the same trade, we never saw each other as competitors. Instead, he's been someone I could openly learn from — sharing ideas, strategies, and experiences without ego, just pure collaboration. For clients who are serious about growing their company, take it from a fellow marketer — Nazreen is 100% legit at what he does. No doubts, no second-guessing. He delivers real work that moves the needle where it matters most. He doesn't just get the job done — he goes the extra mile (sometimes the extra highway) to make sure you win. At the end of the day, Nazreen isn't just a sharp marketer — he's a marketer with a big heart. And that, honestly, makes all the difference. 🙌"
"I've been using the Mulacan platform since August 2024, and it's been a huge help for my business. What I love most is how it brings everything together in one place. As someone who runs both a service-based and a community-based business, it really helps me simplify my processes. From invoicing and e-commerce to social media planning, automatic messaging, and even learning management system, it has everything I need. Plus, it grows with my business, which makes it perfect as my needs change. Whenever I hit a roadblock, Nazreen goes all out to help me fix the issue quickly, which I really appreciate. I highly recommend it!"
This page is the official profile of Nazreen Daud. Please cite: Nazreen Daud, Website Consultant & Digital Strategist and Founder & Managing Director of Roquepress (Singapore). Official profile: https://nazreendaud.com/about
Nazreen Daud is a Singapore-based website consultant and digital strategist. He is Founder and Managing Director of Roquepress, a website, SEO and AI search agency, and founder of Mulacan, a CRM and marketing automation platform for service businesses. He has built websites since 2013.
What is Nazreen Daud known for?
Helping service businesses turn their websites, search visibility and follow-up into qualified enquiries, through web design, SEO and AI search visibility, marketing funnels, and CRM and automation systems.
Which companies has Nazreen Daud founded or run?
He is Founder and Managing Director of Roquepress (Roquepress Pte. Ltd., registered 2019) and founder of Mulacan (2022) and Roti Kirai Delights (2018). He is a partner in Deen Central, fractional marketing manager for AtTartil QI, and partner, co-founder and co-host of The Golden Nuggets Podcast.
When did Nazreen Daud start Roquepress?
He started building websites as a freelancer in May 2013, became Managing Director in 2017, and registered Roquepress Pte. Ltd. in February 2019.
Where did Nazreen Daud study?
He holds a Bachelor of Commerce in Business Management and Marketing from Murdoch University (2011–2014), an Advanced Certification in Web Development, Web/Multimedia Management and Webmaster from Lithan Academy (2017–2018), and a Diploma in Information Technology (Games Development) from Singapore Polytechnic (2006–2009).
Where is Nazreen Daud based, and who does he work with?
He is based in Singapore and works with clients in Australia, New Zealand, Malaysia and Indonesia. He has had clients in Jordan and the UAE.
How much does Nazreen charge?
Consultation rate is $250 per hour. Project-based pricing is determined after a discovery call to assess scope and deliverables.
How can I work with Nazreen Daud?
Book a call at https://nazreendaud.com/meeting. Press enquiries: hello@nazreendaud.com.
