Install Tracking Codes (and why they’re so important)
Even after I began making money as an affiliate marketer, a lot of what I was doing was based on guessing (usually resulting in movements backwards, not forward).
I would change or tweak something and then wait weeks or months while keeping an eye on my sales history to know whether I was doing something right or wrong.
Today, I realize this was a really stupid strategy.
I missed out on hundreds if not thousands of dollars because I didn’t use completely free tools to track my visitors and watch their behavior on my website.
That’s a “Grade A” rookie boo-boo. Oops!
Today, I’m going to make sure you never miss out on those hundreds or thousands of dollars because you didn’t use the free tools available to you.
If you’re smart and you approach internet marketing the right way, Google Analytics will slowly become the backbone of your business.
You can see how many visits you get each day, how long visitors stayed on your website, what pages they visited, what page the exited your site from, and a WHOLE lot more.
Over the coming weeks, months, and years as you will learn to use Google Analytics a great deal. When you get used to them, you’ll be able to quickly and easily see EXACTLY what you’re doing wrong on your website.
Like everything else it takes some practice,
but you should start now.
Let’s say you’re selling a product on your website, but first you want to get users to opt-in to receive a free eBook.
You’re probably going to test different headlines to see which one is most effective. Otherwise, you’re just guessing.
It’s kind of important to know if you’re converting 0.7% of your visitors into email opt-ins, or if you’re converting 12.5%. Google Analytics will give you that information.
It’s referred to as conversion tracking and it’s an essential part of internet marketing.
You NEVER know what works vs. what doesn’t work in this industry by simply guessing. Even long-time professionals use A/B split testing.
If Barack Obama’s hired copywriter (world-renowned copywriter, by the way) tested this many email marketing subject lines while trying to get Obama re-elected, self-employed internet marketers like you and me should do the exact same thing.
You can’t guess your way to success in this industry. You need to familiarize yourself with Google Analytics and start practicing how to make decisions based on data.
It will cut your time spent on trial and error in this industry by AT LEAST 50%, but probably much more.