My inbox is full of unopened emails. New products, 48-hour sales, updates I didn’t ask for, etc. The common thread is that they all want me to do something specific: click, sign up, buy, or share. They all try to increase email engagement. The problem is that I don’t have time, and neither do your customers.
Your email engagement strategy has to acknowledge the fact that we now have shorter attention spans than a goldfish, and we also have more competition for digital screen time than ever before. What can an everyday email marketer do? Here are a few simple ways to increase email engagement with your readers:
Use emotionally-reactive subject lines
We all know that the subject line plays one of the most crucial roles in whether your email will be opened or not. Depending on who you ask, anywhere from 33% to 66% of people open emails based on the subject line alone.
What’s interesting is that emotional triggers are much more powerful than intellectual ones, so if you can tap into a clear feeling in your subject line, you’re much more likely to trigger a response from the recipient.
Case in point: A company in Austin, TX that was trying to regain business from potentially lost customers. The customers were people on their email list that had not bought anything for over 2 years and likely had gone to a competitor.
The company decided to craft an email in the style of an old boyfriend/girlfriend asking for another chance to come back into their life. The following subject lines were tested: “What happened to us?” and “I miss you.” Not only did the email generate almost $10k in new revenue, they received dozens of funny responses from people appreciating the tongue-in-cheek humor.
The lesson: target the heart, and not the head. Also, don’t be afraid to take calculated risks, assuming it’s not too out of sync with your brand image.
Write shorter emails
You don’t have time. I don’t have time. Just assume that nobody has time. One of the things I not in favour of is sitting in marketing meetings, diligent copywriters are pouring over every word of a long and elaborate email. Sadly, I know majority will simply not read the emails as carefully as we hope. So, don’t waste their time (or yours). Write short emails, and get to the point.
One celebrity that does this consistently well is Louis CK. About a year ago, he launched a new online series that he produced and financed in secret. To release the series out onto the world, for the first time, he simply sent this beauty of an email to his massive list of subscribers:
Nobody knew what “Horace and Pere” was. This is the first time anyone had ever heard about it. There was no trailer, no promotion, no nothing. It’s brilliant in terms of immediately creating a curiosity gap in the reader. In the end, not only was he able to make a profit from his self-financed show, he was able to get an enormous amount of publicity for breaking all the conventional marketing and promotional rules.
In a nutshell: know that your audience doesn’t have time, so get to the point.
As a bonus, the unintended side effect might be increased curiosity.
Make it personal beyond the first name
When email marketers talk about making emails “personal,” they usually refer to using the person’s name in the copy or subject line. Assuming that it’s in keeping with your brand image, you can easily personalize beyond that by using language that you would use to write to a friend or colleague.
So instead of saying something like, “John, don’t miss our blowout 48-hour sale happening only today and tomorrow!” Say something like, “Hey John, we’re putting up pretty much everything we have on sale, and there’s a lot of stuff here you might like. Come check it out.”
Of course this is dependent on what your company does and what you’re selling, but the point is that you will increase email engagement if the copy comes across as personal instead of promotional.
In other words: Nobody likes ads, so try not to sound like one.
Don’t sell anything
This is more of a long-term strategy for increasing email engagement, and it sounds counter-intuitive. Instead of selling, try to make your audience laugh, smile, or cry from being moved. If your audience begins to associate your emails as non-promotional and simply fun and engaging, then they’ll be more receptive when you do promote something.
By giving without asking for anything in return, you’ll be building positive brand equity in their inbox. This is a winning strategy, because like my mom taught me, “giving is receiving.” In Malay, there is this saying, “tangan yang memberi lebih baik dari tangan yang menerima”
The bottom line: You can’t stand out by following what everyone else is doing.
Engagement is a constantly moving target. People always wear out winning strategies, and your audience gets tired. We have to come up with new ideas all the time, and that takes patience and careful listening.
But hey, while you’re coming up with the next bright idea to increase email engagement, how about signing up for a free 14-day trial of Sendlane and let them take care of most of the other moving parts of email marketing? I mean, you don’t want your email to end up unopened in my inbox, right? 😉
Simple Tips to Increase Email Engagement
this is for SEO purposes
Simple Tips to Increase Email Engagement
This one’s too.
Simple Tips to Increase Email Engagement
Simple Tips to Increase Email Engagement
this is for SEO purposes
SIMPLE TIPS TO INCREASE EMAIL ENGAGEMENT
This one’s too.
Simple Tips to Increase Email Engagement
A successful ‘busy’ is a ‘structured busy’ and that means scheduling your time well so you are making the most of every minute.
Here are five ways that successful entrepreneurs schedule their day in order to maximize productivity and accomplish as much as possible:
1. Sticking to a morning routine
A routine is crucial, and it’s best if it begins the moment you wake up. The most successful people have a consistent morning routine and rarely stray from it.
Whether it’s exercising, meditating, writing, reading, cooking or taking a walk, get up a little earlier and make sure you consistently do the same activities every single day.
2. Doing the most pressing work first
It can be tempting to take care of all the little trivial things on your to-do list before moving on to the big stuff.
But successful people tend to tackle the hardest or the most pressing things first. Make a list prioritizing everything you need to do that day, and start with the most important things on your list.
3. Keeping their schedules packed but not too packed.
Successful people know that burnout is a real thing. They make the most of their days by scheduling a lot into each day
but ever overextending themselves, at least they try not to.
Be realistic about what you can accomplish in one day and don’t over commit to too many things.
4. Giving themselves time to regroup and refocus
Stress is a killer when it comes to productivity. While small amounts of stress can make you feel more alert and focused,
too much stress can cause health risks and can make you lose control over your ability to concentrate and work well.
Successful people know that when the pressure is on, it’s a good time to regroup and regain control over the work they are doing.
5. They reflect on their day and accomplishments.
Successful people know how helpful it is to look back on the day and reflect on all they have accomplished.
This offers a sense of pride and gratitude and serves as a reward for a job well done.
So these are the things you can do or at least practice, so in times to come it will turn into a habit. It helps to create positive associations with hard work and motivates you to stay on the same path and schedule in the months to come. I personally struggle to manage my time until I scheduled my ‘busy-ness’. It’s all depends how much you want to achieve by the end of the day.
Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them.
Myth #1: Internet Marketing is EASY
This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it’s comparatively easier to brick and mortar in that there’s no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved.
Myth #2: ANYONE Can Make Money Online
Folks, this is simply not true. Unless someone gets off their lazy boy recliner and download/read everything they can about internet marketing, and put an action plan in motion, they will never make a dime on the internet. DO NOTHING, MAKE NOTHING.
Myth #3: You Can “GET RICH QUICK” On the Net!
This is the trap that a lot of newbie internet marketers falls into including myself when I first started, why? because scammers make it sounds so easy and let me tell you, chasing “get rich quick scheme” is a WASTE OF TIME!, money and energy. It just won’t happen overnight, instead do some research and find out what people really want and need then give it to them especially a sense of reality.
Myth #4: It’s FREE to Do Business Online
This is one of my favorite myths because I believed it during my first year of internet marketing and it just wasn’t true then, it isn’t true today. Compared to opening your first coffee shop or gift shop in Singapore, internet business start-up cost and maintenance cost is pretty low. Once you have your domain set up, you only pay for internet connection, advertising and ongoing educations, that’s it. You can’t expect to make money selling free stuff and ask others to do the same. Folks! it takes money to make money.
Myth #5: It’s TOO LATE to Start an Internet Business
Most internet marketers would love to hear people say “It’s too late now, too many competitions, I should just pack my bags and go home, the internet is too complicated, etc…”. You know why? the less people they have to compete with the better which in turn will make them more money.
The fact is, it’s never ever too late to start anything and that includes internet business. I firmly believe that the internet is not going anywhere and you should too. Every year the stats will show you the number of people shopping online are increasing, their spending dollars are growing and the number of people going online is increasing also.
Myth #6: The BIG Money Talk is JUST HYPE
As I’ve told you before, “it takes money to make money?” Well it’s true, although you will be hard pressed to find experienced internet marketers to tell how much they spend on promoting and advertising. Sometimes, you have to dig a little deeper to find the truth in every hype you read. It’s a fact that the people that makes alot of money online also spends alot of money on advertising, tools, resources and know how to get the job done.
If you are willing to take the necessary action to make ‘big money’ happen for you – it will. It takes time. You can criticize, be skeptical and sure that ‘big money’ can’t happen for you – and it won’t.
Sit down and write a financial and a sound business plan. Local Chamber of Commerce can give all the info you need to get started.
If you believe that you will succeed you’re right, if you believe that it won’t work, you’re right also.
Bottomline is, you have heard people’s story how they’re making a fortune on the internet and how easy it is but the reality is some stories are NOT out of this world or unrealistic but it just doesn’t happen overnight. You just have to apply a bit of common sense into it, find what you love to do, have a game plan, stay focus and you my friend might find the right opportunity to make all your dreams come true.
If you run a business or have a side job you most probably know that a strong social media presence can help you earn bucks and dollars. If you’re not already using Twitter to boost your money-making capabilities, let me share with you some tips on making money with twitter. Though you can’t sell goods or services on Twitter directly, you can make money through links, sponsorships and other sub-methods.
Deals and Calls to Action
Twitter isn’t an e-commerce site, so if you want to sell something on Twitter you’ll have to channel your followers to another site. If you already have a website or you sell on Ebay or Etsy you can tweets links to your store.
Twitter is a great place to announce deals, sales and specials on items you’re selling. Your followers will know to keep an eye on your Twitter account if it’s a good source for promotions. You can also use Twitter to announce new products. Be sure to include eye-catching images if you want to maximize the sales you get from Twitter.
Another way to make money on Twitter is to tweet affiliate links. An affiliate link is a link to an e-commerce site that pays you when people click on the link and/or purchase the product through your link.
You can’t just tweet a link to a site like Amazon or eBay and expect to get paid, though. There’s a formal process for becoming an associate of e-commerce sites, but once you’re an associate you can start making money from affiliate links.
In the case of Amazon, for example, you can become an Amazon Associate for free by joining their affiliate program. Then, you can earn up to 10% advertising fees on Qualifying Purchases.
If you’re already a professional blogger you may already be putting affiliate links on your blog or Facebook/Instagram. Why not add Twitter to your arsenal (I just love it when this word is used)?
It’s a good idea to make sure you’re balancing your affiliate links on Twitter with tweets that aren’t selling anything. Your followers likely will be happier if you’re providing them with something of value other than links to products.
Unless you use ad-blockers you’ve probably noticed advertising on Twitter. If you buy ads on Twitter you’re technically spending money on Twitter, not making money on Twitter. But if your ads are successful you’ll be using Twitter to make more money. You need to make sure you don’t spend more than you earn. Monitor your ROI closely.
Twitter ads come in several forms, including Promoted Tweets, Promoted Trends and Promoted Accounts. With a Promoted Tweet you pay Twitter to place your tweet in the feeds or search results of users who are a good match for what you’re selling. You can match with users based on certain keywords you want to target.
You’ve probably noticed Promoted Trends if you’ve looked at what’s trending in the left rail on Twitter. Some of the trending hashtags arise organically while others are a form of paid advertising for brands. If you have the budget for it you can use a Promoted Trend to boost awareness of your brand or product.
Promoted Accounts are accounts suggested to users who don’t already follow them. If you want to grow your following you may decide it’s worth paying to promote your account on Twitter. The bigger your following, the easier it is to drive purchases and increase brand awareness.
Helping Others Use Twitter
Another way to make money from Twitter is to help other people navigate Twitter. For example, you could have a side job of running the Twitter account of an individual, a business or an organization.
You could also make money by helping other people grow their Twitter followings. Competition for attention online is fierce, and plenty of businesses need help gaining followers on Twitter.
If you want to market yourself as a Twitter expert and charge for your services, you’ll want to make sure that your own Twitter presence is impressive. That means both followers and engagement. Because Twitter users tend to be passive consumers of their feeds, it’s extra-impressive when accounts have high levels of engagement with their tweets.
Once you’re a Twitter expert yourself you can start marketing your advice and making money that way. It’s a good idea to do some research to see what others are charging for Twitter help or consulting. You don’t want to undervalue your services, or charge prices that are too high for the market. I created an e-book product about hashtags. Its definitely relevant to Twitter. Here’s the link to the product.
Just like Instagram, Twitter has “influencers” who can charge money to promote certain products, services, hotels etc. On Instagram, these promotions are called sponsored posts, while on Twitter they’re called sponsored tweets.
Unlike a promoted tweet, a sponsored tweet won’t have a special design marking it out as an ad. That means it won’t be as obvious to ad-averse users.
Before brands will start paying you to plug their products in a sponsored tweet you’ll need to have a sizable, engaged following. If no one clicks on your tweets, a brand will be less likely to pay you to promote its products, either with a favorable review in a tweet or with a link in the tweet.
If you’re making money on sponsored tweets you’ll want to make sure your other, non-sponsored tweets are appropriate and in keeping with your brand. You wouldn’t want to lose sponsorship deals because you tweeted something controversial or offensive. If you value the independence of your Twitter feed above all else, sponsored tweets might not be the best money-making option for you.
Many people perceive Twitter as a way to keep up with current events, express themselves with witty tweets or follow their friends and favorite celebrities. But Twitter can also be a way to make money, even if you’re not a business owner and you don’t work in social media.
Before you get started with one or more of the above-mentioned ways to make money on Twitter, it’s a good idea to think about your Twitter brand, what you want to sell and what you want your following to be. If you don’t already have a large following of users who trust you, you probably want to lay that groundwork before you start selling things, whether they’re items you make yourself or products you’re being paid to sell.
Personally, I am not a fan of twitter but I occasionally tweet. Follow me on twitter for timely blog updates!
Your “Marketer’s Mindset”, for your successful home-based business, is marked by the “value” you perceive in the products/services and business you are promoting.
Survey results revealed the number one response to the question “What do you think of when you hear the word “Salesperson”?, was, “used car salesman”.
This overwhelming response has led us, as successful home-based business owners, to take a good look at our business plans and make sure the products we are promoting are of the highest quality and greatest value to the overall marketplace.
As successful home-based business owners we have adopted the mantras: value, trust, integrity, and honesty.
Creating Niches For Selling
We, as home-based business owners, are creating niches for ourselves in the world of selling ourselves and our personal attributes long before we sell our first product to our customers. Our personal trust, honesty and integrity must be perceived by our clients first and foremost.
The world of online marketing is very different than the face to face contact of traditional brick and mortar businesses. As successful, home-based business owners and online marketers, our relationships with our clients are created through our ongoing online dialogues.
The proper mindset about the word “Salesperson” is crucial to our success as home-based business owners. As successful marketers we KNOW we have a value to offer our clients and our clients also know, sense, feel and relate to the value we are offering.
There is no mistaking a salesperson with the proper mindset and intention of “Serving” their clients and truly solving a problem for them. We, as successful home-based business owners, are really “Solution Providers” rather than “Salespeople”.
If you have yet to pick up my free course on creating your profitable sales funnel, you may access it here for free.